Beecroft & Bull
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Shockoe Atelier

Shockoe Atelier

The Richmond Blues

Shockoe Atelier was founded in October 2012 by Anthony and Pierre Lupesco, with the vision of bringing old-world luxury tailoring and craft to the men's denim market.  A small atelier was established in Richmond, VA, and has quickly grown to a full production workshop and retile store in the historic Shockoe Bottom neighborhood of Richmond. 

The Lupesco family has been in the luxury business for two generations, having worked extensively with several leading Italian luxury brands, including Belvest, Isaia, Dolce & Gabbana, and Versace.  The Lupescos have experience in every facet of the luxury business, from the fabric mill to the retail floor.

Shockoe Atelier jeans are made by hand in our workshop in Richmond by our team of artisan craftsmen and skilled laborers.  Every piece exhibits a combination of obsessive attention to the details, impeccable construction, and exquisite, unique fabrics sourced from the finest artisan mills in the world.

The full menswear line was launched this fall, pairing their handmade denim with soft jackets, shirting, and outerwear made by artisan craftsmen in Italy.

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