Beecroft & Bull

the journal


"Italian designed and made, Culturata brings a distinctly modern attitude to old school craftsmanship."

In the midst of a global financial crisis and against all odds, Jacques Haggiag of Rome and Nadine Price of Montreal launched the shirting brand known as Culturata. It took passion, courage and knowledge of quality shirt making - quality outweighing all other factors. Every season Jacques & Nadine work exclusively with world renowned Italian fabric mills to develop proprietary and unique patterns, extra soft finishes and innovative washing techniques.

What makes a Culturata shirt truly the "Softest in the World"? : A finishing technique called "Mano Pesca" or the "peach fuzz effect" created by gently brushing the fabric resulting in luxurious cotton that feels like cashmere. Garments then go through enzyme washes or "lavato in capo" to break down the starch and further soften the garment.


Made in Italy. Culturata does not take this statement lightly. Sourcing the finest cotton and linen from Egypt to France, the fibers are then woven in the hillsides of Italy and constructed just outside of Rome. Each garment is produced using artisanal techniques in small runs to preserve quality and authenticity - "nurtured lovingly from start to finish, seed to garment."


Emily Powell